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 European SMEs are traditionally strong in the development of new technologies and providing related services.

The Chinese market has seen many changes in 2016, opening up new opportunities for European small businesses while demanding even more advanced local knowledge and experience.

Providing support to SMEs has been a long-standing policy of the European Union, particularly helping them to establish businesses and succeed overseas.

Having changed profoundly in just 10 years, it is perfectly conceivable that the pace of change to China’s business landscape will increase further over the next decade.

  One of the keys to SMEs’ success is a focus on long-term economic growth and financial stability.

Although China is gradually shifting to a consumer-driven economy, opportunities for domestic consumer goods companies are actually becoming scarcer.

The digital economy has become a crucial driver for China’s economic development, and its market is now a global leader, opening new opportunities for foreign business.