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Why ‘coopetition’ will be the new norms for MNCs operating in China
Why ‘coopetition’ will be the new norms for MNCs operating in China
Being involved in the Chinese market remains a key priority in these multinational corporations (MNCs) strategic plans. However, many fail to adequately communicate their China activities and success stories. This represents a wasted opportunity for MNCs, who sometimes feel they need to wait for a…
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