Broader horizons for foreign business to export to the Chinese market

Bringing senior markets online

A murky past but a hopeful future?

How a new law will affect IPR and online commerce in China

 While China’s e-commerce market presents a huge opportunity for foreign-invested enterprises (FIEs), there are a number of often complex restrictions that FIEs should be aware of.

The Chinese market has seen many changes in 2016, opening up new opportunities for European small businesses while demanding even more advanced local knowledge and experience.

The digital economy has become a crucial driver for China’s economic development, and its market is now a global leader, opening new opportunities for foreign business.

The process of digital globalisation is allowing enterprises to expand their reach beyond what they may have previously thought possible, in an efficient and cost effective way.

China has recently been rolling out a series of new policies to reform its management of cross-border e-commerce (CBEC).

In contrast to many definitions, Cyril Drouin and Christine Wang of Saatchi & Saatchi say the term cross-border e-commerce (CBEC) applies to any brand selling in China with its origins in another country.