Win, lose or draw? Partnering with Chinese universities
In order to successfully develop a globally-recognised brand, educational institutions often find the quickest route is to find an overseas partner.
In order to successfully develop a globally-recognised brand, educational institutions often find the quickest route is to find an overseas partner.
Over the last two decades, competition in China’s business education market has become more intense.
When China first began the process of integrating into the global economy there was a necessary and rapid assimilation of Western business practices.
The number of foreign students in China has been growing annually since December 1950, when Tsinghua University enrolled the first batch of overseas students since the People’s Republic of China was founded.
Since China’s second stage of opening-up took effect in the 1990s, the number of international schools for foreign students in China’s first- and second-tier cities has grown rapidly.
Even given the high importance placed on education in China, the speed of growth of online education has surprised many.
When establishing business operations in China, finding local business partners and customers can be a major task.
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