Business

The ups and ups of marketing in China

China’s bewilderingly large and constantly evolving consumer market presents enormous challenges to European SMEs. Writing for the EU SME Centre, Bénédicte Franchel says that companies need to study the market closely and be willing to frequently adapt and update their marketing strategies if they are…

Protecting trade secrets: part 1

Nearly all businesses possess trade secrets, yet these forms of intellectual property are often undervalued and overlooked by their owners.

EU-China Bilateral Investment Agreement negotiations

In this article Axel Berger of the German Development Institute takes a broad view of the current EU-China investment negotiations with respect to other international processes.

Champing at the BIT

How European companies can benefit from a US-China Bilateral Investment Treaty, by Timothy P. Stratford, Covington and Burling LLP.

The Last Resort: dispute settlement for SMEs

According to a recent survey of the world’s largest corporations by law firm Hogan Lovells, China is now the fourth most common location for cross-border commercial disputes worldwide.

Protecting your intellectual property in China through contracts: Part 2

Structuring your contracts with third parties and employees in a careful manner should be an important component of your intellectual property (IP) and wider business strategy in China.

Company culture matters

In order to become innovative, businesses need strong leaders who are capable of developing a continuously evolving company culture.

Banking on change

The China (Shanghai) Pilot Free Trade Zone was officially launched on 29th September, 2013.

Protecting your intellectual property in China through contracts: Part 1

The first of this two-part report by the China IPR SME Centre outlines contract provisions to include and avoid to intelligently protect your intellectual property in China.